What’s the Best Way to Grow Your Church Membership? Let’s Ask the Unchurched…

When we’re asking what’s the best way to grow your church membership, we’re clearly talking about numbers.

Of course, church growth can’t be measured only by how many people you have…

Disciple-making is about quality over quantity.

I’d rather have 10 Bible-believing, church-serving, Jesus-loving disciples than one hundred church-goers any day of the week.

But do you know what’s even better than 10 Bible-believing, church-serving, Jesus-loving disciples?

100 of them.

And this is exactly why knowing how to grow your church membership is vital; getting people through those church doors is the first crucial step in making disciples.

What Causes A Church To Grow?

Sure, there’s no magic bullet when it comes to church growth, but a good starting point is finding out what gets people to visit your church in the first place and then makes them decide to stay.

It could be the powerful praise team, the friendly greeters at the door, it could be you are preaching great sermons that are getting talked about.

It could be you’ve learned how to create a beautiful church website, it could be the church’s reputation in the community or that young couple who stands on that street corner faithfully every week handing out church invites.

To be honest it’s probably a mixture of all of these things; a wide variety of factors contribute to growing a good, strong and healthy church membership.

But what if we could really pin it down to one major key that you could turn to unlock your church’s growth potential?

What’s The Key to Church Growth?

I think in order to answer the question of how to grow your church membership, that is, how your church can reach the unchurched, we need to ask the experts – the unchurched themselves.

Pastor Thom Rainer recently carried out a 3-year study where he surveyed the unchurched about their perceptions of the church and came up with some astonishing statistics.

Thom Rainer published his research in his book: Surprising Insights From the Unchurched and Proven Ways to Reach Them.

This research project involved interviewing 308 unchurched and non-Christian men and women from the United States and Canada.

The interviews although structured with pre-determined questions, allowed time for the unchurched person to speak only and freely and provide us as pastors and church leaders with some valuable insight.

Thom Rainer said this:

I have been a Christian for more than 30 years. I really did not understand the hearts and the mindsets of the unchurched until recently.

For the past three years, my research team and I have been involved in extensive and intensive interaction with the unchurched.

We have come with our computers and pre-planned questions, but many times we would just sit back and listen for hours.

Our team has covered all 50 states and Canada listening to the unchurched.

We have been among a diversity of ethnic groups and socioeconomic groups. We have been in wide-ranging demographic areas, and we have talked to as many females as males.

We have listened to the unchurched with modest education, and we listened to the unchurched with doctoral degrees. We have indeed listened for thousands of hours.

A team of 17 men and women gave not only their time, but their hearts to this project. You will hear some fascinating information that we gleaned from our time with the unchurched.

So what was the outcome of this research and can we use this to grow our churches?

Let’s take a look at the results.

The Ten Surprises Of The Unchurched

Surprise #1: Most Unchurched People Prefer To Attend Church On Sunday Morning If They Attend

If I attended church, it would be the only time I could go regularly,” said Al V. of Tulsa.

I work five days a week, and I like to go home to my family at night. And we almost always have some activity that one of our kids is involved in on Saturdays. I just think Sunday is the best time. And Sunday morning is the best time because we get the kids to bed at a decent hour on Sunday night.

There were also a small but significant number of people, that is single adults and adults who have no choice but to work on a Sunday, who said they would prefer Saturday evening worship.

Surprise #2: Most Unchurched People Feel Guilty About Not Attending Church

Although Thom Rainer and his team did not ask specific questions relating to their feelings about not going to church, the vast majority of unchurched people expressed guilt about not going to church in different ways, especially from parents of young children who were not attending church.

Every Sunday morning I wake up and feel terrible about not taking Shanna and Tim to church,” said Mary G. of Sarasota, Fla. “Mike [her husband] feels the same way. It’s tough to start a habit of doing something you’ve never done before.

So, if the unchurched feel guilty, why don’t they just start going to church?

Church-going Christians who have been attending for a long time might not fully appreciate how church can seem intimidating to the non-Christian who worries if they could ever fit in and make friends.

They worry about church etiquette or protocol and are worried about feeling out of place.

This underlines the need to have a good church website and to be intentional about welcoming first-time guests.

The next question revealed probably the biggest surprise of all…

Surprise #3: 96% Of The Unchurched Are At Least Somewhat Likely To Go To Church If They’re Invited

If you forget everything else from this post, just remember this.

Perhaps we need to pause on this response…

Maybe we need to restate it…

More than 9 out of 10 of the unchurched said they would come to church if someone invited them.

Just think of the implications for a sec. It is estimated that 160 million people in the United States are unchurched (if we define unchurched as attending church fewer than 2 times a year.)

If this research is anywhere close to accurate, then the implications are staggering:

Over 153 million people would start attending church if they were invited 🤯

Do a quick survey, speak to your newest members and ask them how they became involved in the life of your church and found Christ and the most common answer you’ll hear is that a friend or family member invited them.

However, despite all of this, the heartbreaking fact is that only 21% of active churchgoers invite anyone to church in the course of a year.

We can change that, keep reading…

Take Your Church To The Next Level 📈


Introducing Church Fuel: the ultimate hub for church leaders.

Unlock 15+ insanely practical courses, resources and 1-on-1 coaching sessions designed to help your church thrive.

Join a community of 4000+ pastors and access the tools you need to supercharge your ministry!

Surprise #4: Very Few Unchurched People Ever Had Anyone Share With Them How To Become A Christian

If Christians do not invite non-Christians to church, we cannot be surprised if they do not share the gospel with or influence the unchurched.

So many of the unchurched are waiting for someone to explain the way of salvation, or for a Christian to share their personal story of how God changed their life with them.

Unfortunately, most of the unchurched said Christians had not been particularly influential in their lives.

You might be surprised that, when some Christians may think “the time is just not right,” the unchurched are wondering why we are so hesitant.

Surprise #5: Most Unchurched People Have A Positive View Of Churches & Church Leaders

Only a very small percentage of people surveyed said pastors and church leaders are hypocritical, only after money or think they’re better than anyone else.

This shows us the scandal of the televangelists and other Christian leaders is a faded memory for most of the unchurched.

For the vast majority of the unchurched, the church is still relevant today. Actually, many of them perceive the church to be the most relevant institution in society today.

This surprising response then begs another question:

If the unchurched see the church in a positive light and perceive the church to be relevant then why are they still unchurched?

There seem to be two main reasons:

Firstly they’ve had a negative experience of the church; unfriendliness, unkempt facilities, poor signage, and general confusion have been some of the descriptions of the church from the unchurched.

But the second reason for their not attending church takes us back to the third surprise: most of the unchurched have never been invited to church and would attend if invited.

Surprise #6: Many Unchurched People Have A Church Background.

There’s a lesson to be learned from this:

We can’t assume that just because someone doesn’t go to church that they are clueless about the church or biblically illiterate.

The research found that those who were raised in the church left for a variety of reasons: some dropped out when their parents dropped out, some experienced a nasty church split or had a bad experience that put them off.

What is amazing though is that most of these men and women still view the church positively even after a negative experience…

These men and women tend to be a forgiving lot, even if they are hesitant to return to church!

Surprise #7 Some Types Of “Cold Calls” Are Effective; Many Are Not

I see a lot of Christian leaders debating and questioning the effectiveness of what is commonly known as ‘cold-call evangelism’.

The definition of “cold call” is simply “uninvited.” The type of cold-call evangelism most often resisted by the unchurched is an uninvited visit to their homes.

I really don’t mind talking to people from churches. But please don’t show up at my home without an invitation. It reminds me of telephone solicitation, only worse!” —Roger S., Wisconsin

The formerly unchurched agreed. These new Christians said that unexpected visitors in the home were rarely welcomed.

Sarah F. of a small town in Alabama noted:

“I was most positively impacted by Christians who asked for permission to meet me or talk with me. The cold-call visitor to my home was a pain. I ended up accepting Christ through the witness of a church member who took me to lunch on three different occasions. I knew what her agenda was, but at least she invited me to lunch.

“I would be glad for church people to come talk to me in my home,” said Millie B. of Odessa, Texas. “I just want to know when they’re coming.”

Eric is a trip,” Peter W. of San Diego told us. Peter is an unchurched man who works with Eric.

We will be talking about the Chargers or the Padres and, before I know it, he’s telling me something about his church or God.

I really respect him, you know. He doesn’t beat me over the head with his beliefs, but he sure isn’t shy to talk to me about it. Most of the church people I know act like they are ashamed of what they believe.

The bottom line of cold-call evangelism seems to be that showing up at someone’s home without an invitation was one of the biggest turnoffs.

Surprise #8: The Unchurched Would Like To Develop A Real & Sincere Relationship With A Christian

The leader of Thom Rainer’s research team, Twyla Fagan, said this:

“Most of the unchurched that the team is interviewing would respond positively to a ‘genuine’ Christian who would spend time with them in a gentle, non-judgmental relationship.”

Twyla continues, “Most of the unchurched can easily tell the difference between ‘drive-by’ evangelism and a person who really cares.

I hope you can see by now that personal friendship evangelism is by far the most effective way to reach the unchurched and grow your church membership!

It’s always healthy to remind ourselves that when it comes to growing church congregation is far more than just gaining more members; it’s about individual people who desire to have a real relationship with their Creator.

And if we really had broken hearts for these unchurched persons, we would take whatever time is necessary to get to know them and to share the love of Christ in word and deed.

Winning the lost and reaching the unchurched is really no big mystery.

We like to complicate it but the truth is there are millions of these men and women waiting for one of us Christians to spend time with them and to show them we really care.

Jesus desired that none would perish. In the midst of his packed schedule, He took time to show His love to sinners.

Are we willing to do the same?

Surprise #9: The Attitudes Of The Unchurched Aren’t Related To Location Or Background

The ninth surprise came as Thom Rainer and his researchers received a wide variety of responses.

You can’t assume that someone from the US Bible Belt or someone from Asian origin has certain attitudes towards God and his church.

The only pattern the study showed was related to income level – the higher an individual’s income level, the more resistant to the gospel he or she is likely to be.

Of course, this is exactly what Jesus told us in Matthew 19:24.

Surprise #10: Many Unchurched Are Far More Concerned About The Spiritual Wellbeing Of Their Children Than Themselves.

The unchurched with children at home are deeply concerned about the spiritual welfare of their children, even if they articulate little concern for themselves.

Perhaps when thinking about growing our church congregations we need to be more intentional in reaching children and youth. Do you remember when Jesus said to let the children come to him?

So What Can We Take From This?

For me, the two most astonishing stats in Thom Rainer’s book was the fact 96% of unchurched people said they would come to church if we invited them.

But perhaps more shockingly…

Only 21% of Christians invite anyone to church over the course of the year.

The bad news is that with the current track record of personal invitation among our members, we’re not exactly heading for explosive church growth.

I mean, how can we go and make disciples of all people (Matt. 28:19) if our people have no intention of inviting others to church?

The good news is there is a massive opportunity here to reach the lost for Christ, and it’s simpler than you think…

Invite them and they will come. It may be that simple and that profound.

When is the last time your church members invited an unchurched person to church?

When is the last time they offered to meet someone or show him or her around the church?

We who are leaders in the church must challenge our church members.

Knowing that friendship evangelism and personal invites is by far the most powerful way to grow the church’s membership, they are a few things we can do to increase the number of invites.

5 Ways To Make It Easier For Your Church Members To Invite Friends & Family

1. Lead By Example

Use any opportunity to tell your members about your conversations with people during the week and illustrate your sermons with stories of how you are inviting people to church.

2. Get Member Feedback

You might want to check to see if they’re comfortable inviting people to church. Is there anything stopping them? Are they embarrassed to?

Ask them. Find out why and be willing to act on feedback.

3. Train Your People

Your job as a pastor is to equip your people.

Teach them how to share the gospel in a simple way and help them to be confident in sharing their personal testimony.

4. Print Church Invites

Make it as easy as possible for your church members by giving them invites that they can give out.

5. Organise An Invite-A-Friend Sunday

As well as special events like Easter and Christmas, why not start a monthly invite-a-friend-to-church Sunday?

That way you’re giving people a reason to invite people and giving them something to invite people to.

Recommended reading:

Be Ready When They Come

Once someone has visited you, the next step is getting them to stay with you.

Imagine you invite someone round to your house for a meal, what do you do beforehand?

You make sure your house is in order so you’re ready to welcome guests.

The same applies to the church.

Take a look at How to make church visitors feel welcome.

Show your people that you’re expectant and ready for guests by having your welcome team organised and ready, equipped with church visitor welcome packs and smiles.

Prepare a more evangelistic sermon to preach.

Now you have them through the door, decide how you will follow up visitors in advance.

This way people will feel safe and proud in inviting their friends and family in the knowledge that they’ll be well looked after once they arrive.

Insanely Practical Help To Grow Your Church 📈

As you embark on your journey to grow your church, remember that you don’t have to go it alone.

Church Fuel is here to equip and support you every step of the way.

With 15+ comprehensive courses and 1-on-1 expert coaching, you’ll have the tools you need to experience real breakthrough.

Join the community of 4,000+ pastors and leaders who have harnessed the potential of Church Fuel’s proven strategies to unlock the true growth potential of your church.

Which Of These Findings Surprised You The Most?

Can you think of any ways to make it easier for your congregation to invite friends and family members to church?

Scroll and share your thoughts with us.

12 thoughts on “What’s the Best Way to Grow Your Church Membership? Let’s Ask the Unchurched…”

  1. Well, I’m unchurched myself, and no kind of a bible scholar, but your reference to Matthew 18:24 is exactly the opposite of what’s in the Bible.

    The rich man forgives — his poor debtor does not, and is delivered “to the tormentors.”

    • You are absolutely right, my bad!

      It should have been Matt 19:24, not 18:24. I’ve just fixed the mistake. Thanks so much for pointing that out.

    • Hi Curious Person (LOL)! I’m curious… are you looking for a church to attend? (‘m not a pastor or anything, just testing an experiment).

  2. Simon, thanks for your research on growing your church, I have really followed your write ups and they indeed are very inspiring.. the Almighty continually bless you for the good work you’re doing in the Body of Christ. Shalom.

  3. My church has had a couple of splits in the last 5 years since I have been going… I now have a pastor who teaches only out of the KJV, has a deep relationship with God, and only concern is to bring people to God..He and I know we are very definitely in the last days…So much evil everywhere…He teaches God word and only Gods word…Through the Holy Ghost he is awesome and so many could learn of the Savior, Jesus and why He came to this earth.
    We have 5 members, One couple when a person comes visiting asks who they are where they live, etc trying to learn if they know them or their relatives..That would be a definite, I am not coming back because those people are too nosy. So that pretty much leaves three to evangelize..The pastor, another lady, and me. Smile…..

    We have Sunday morning worship and Bible Study on Wednesday nights.
    We have one member in her 40’s and the other 4 are around the late 60’s, early 70’s.. So how do us older members get the unchurched and backslidden in?
    We do host, dinner and a movie night once a month…and do have a few who come but seems members who invite only ask other Christians who go to church elsewhere…
    We just had a month or so ago a wiener roast, with games, etc…had a few of all ages..

    When the Pastor started this it was to be to invite the unchurched or the backslidden..

    I do agree with the invitation idea , taking someone out to lunch is great…I know we will just keep praying and believing, yet the pastors reminds us that God said , where two or three are gathered there He would be in the mist…
    Our services are great…yet it so sad that it is, so far, only 5 who enjoy learning of God and living for Him on a daily basis.

    • Hi Connie, thanks so much for sharing your story.

      For many years I was in a very similar situation; a church of 150 split and shrunk down to 6 people, including myself at the tender age of 16! Oh and let me mention my family left but I kept going (they saw the damage and hurt that was caused by the church split and thought “if this is church i don’t want it!”)

      It’s still surprising to me to hear about so many church splits happening, normally due to offense or someone wanting to ‘start their own’ church. If only these people realised how much more could be accomplished if we just worked together and were content to not be ‘no.1′ we would be taking more ground.

      As to your situation, there’s a few things I might recommend.

      1) Firstly, decide who your target group is. If it’s older people (because of who you have already) then get out there and start building links, get involved in domino nights at the local community hall, at Christmas go and sing in the old people’s homes etc.

      It could be young families, middle aged professionals, whoever it is, make it clear.

      2) Set realistic goals. It sounds like you have a lot of “front doors’ in your church already, that is social groups members can invite people to. I’m not surprised to hear your older members are only inviting other Christians, the sad thing is, the longer you’re a Christian, the lower the % of non-Christian friends you have.

      But try and create an ‘outward’ facing culture in your church, talk about inviting friends, about reaching out, about getting more involved in your community. Talk about it every chance you get, in conversations, offering talks, preaching, give personal stories of great conversations you had in the week.

      When I say set a realistic goal, I mean, I know we want to reach the whole city for Christ, but why not start with where you’re at and say “We’re going to have 1 person become a regular attender per month”. One a month is a good start. 12 a year, 36 over 3 years. That’s do-able right?

      3) Are you visitor friendly? Is your church service for new people? Do you use a lot of jargon, praying in tongues? Do you have welcome packs ready? Do you even have someone ready to greet new people at the door?

      This is a good start I think, I bless you for your faithfulness and diligence and I pray God rewards it. I’m a great believer in taking action to change and if the purpose of the local church really is to ‘reach, teach, mobilise’, to make disciples, to reach the unreached and unchurched then we should not end with believing and praying.

      Jesus told the disciples to go and cast their nets. They didn’t sit believing for the nets to be filled, but they rowed across to the other side of the lake and put their nets out.

      I hope this helps, I’d love to hear how you go.

      All the best!


  4. We started CHRIST OUR KING CELEBRATION CHURCH one month ago here in Nairobi Kenya. We find the information provided here very useful in our quest to grow the young church. We will apply the principles learnt in this article to do friendly evangelism. Thank you very much for the emphasis on invitations. We will also seek to obtain invitation from the prospects to share the good news instead of ambushing them. I had already noticed that other models like Crusades that are very popular here are expensive and not as effective. Thank you very much and may God bless you. Shalom.

    • Wow thank you Pastor Samuel, it really sounds like exciting things are happening with the church in Nairobi!

      Thank you so much for your kind comments. Big one-off events, in my experience, do not work. They take up a lot of time and money and they can demotivate your people if they don’t see lasting results. Friendship evangelism is BY FAR the most effective way to plant and grow a church.

      This means training your people in friendship evangelism, getting your members to start praying for their unsaved friends and family members, equipping them with the skills they need to share their testimony (personal experience is always powerful), explain the gospel in a simple way to someone who’s never heard it before and giving your church members something in their hand that they can give to people.

      You might also find this post helpful: Personal Friendship Evangelism: How To Do It Right

      God bless you Pastor Samuel as you help take Kenya for Christ!

  5. That is very good. something so simple that cost nothing.
    My church also holds a School Study Group every Monday Night during the school year. 4:00 to 6:00. Snacks provided. Only a few volunteers needed to supervise the children. They are paired up with a Reading Buddy. Math Partner. Etc. Seniors and High School Kids love to help with this program.
    Ms. Linda W.

    • That’s a great way to connect with the young people and get them involved in the life of the church Linda!

      I agree with you, maybe we spend a lot of money and energy organising big fancy events when instead we should just be making our Sunday morning service ‘the big event’ and creating a culture without our church that encourages people to invite their friends and family.

      I’m glad you found this post helpful and keep up the great work.

  6. What an excellent website and post. This information was a real eye-opener. You have a wonderful idea and plan here. More preachers/ministers should be taking advantage of the excellent advice and training offered here.

    Have an abundant day!


Leave a comment



Join 4,000+ pastors and get insanely practical church growth help.

Experience the power of 1-on-1 coaching, delve into 15 on-demand courses and explore a wealth of 200+ resources packed with actionable steps and proven strategies to reach new people, get more volunteers and boost giving.